Most other Hotel chains these days following same strategy including Taj, so what's so unique about Lemon tree strategy. If you could highlight that, then that will help. This strategy is in works by Club Mahindra resorts as well since many years.
not saying this strategy of asset light expansion is unique but the pace of expansion, changing company structure to reflect it, aurika to capture high value customers all make lemon tree a company worth watching out for.
Most other Hotel chains these days following same strategy including Taj, so what's so unique about Lemon tree strategy. If you could highlight that, then that will help. This strategy is in works by Club Mahindra resorts as well since many years.
not saying this strategy of asset light expansion is unique but the pace of expansion, changing company structure to reflect it, aurika to capture high value customers all make lemon tree a company worth watching out for.